Marketing

Key Takeaways76% of local searches convert into store visits within 24 hours, making content marketing a high-impact channel for businesses that rely on foot traffic.Google Business Profiles now function as digital storefronts with…

Finding ways to increase attendance and membership of your local Chamber of Commerce group can be vital for its long-term success. Center For Innovation & Marketing develops Google Grant strategies to help you get more members with free…

Advancements in ad blockers have made display ads less effective. Today, consumers want to control their buying journey completely; they love brands to reach them through non-intrusive methods, making content marketing a no-brainer.…

If Google Maps asked you to rate the sun, would you give it just one star?Seriously though, if you're looking to get your business into the Google Maps 3-pack, so potential customers can see that 4 or 5-star rating you've worked so hard to…